In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, as well as other realities concerning contemporary B2B advertising. We talk about exactly how the purchasing trip is now entirely fragmented and the way that area building can help marketing professionals retake control of the di

Mark Donnigan: It's going wonderful, Ben. I am so delighted to be here on your program.Ben: Definitely. We enjoy to have you on the program. Particularly provided the importance as well as the necessity of the subject we're mosting likely to be dealing with throughout this conversation too, which is one that I assume is actually under-discussed. On